As Thanksgiving fast approaches, the holiday spending projections are coming out of the woodwork. Estimates range from a 3.5 to 5.5 percent increase over last year’s results, despite the fact that the 2019 holiday season is compressed.
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And they’re off…with Halloween and the first snow on the East Coast behind us, it’s the most wonderful time of the year, the holiday retail sweepstakes! With U.S. economic growth on the upswing and unemployment at a 49 year low, consumers may be in a jolly mood this season.
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Analysts say that the stable economy, an improving labor market and a longer holiday shopping season — one extra weekend day this year — are expected to boost holiday sales by about four percent from a year ago. [In case you missed it, check out my Evening News piece about how brick and mortar retailers are embracing a new concept, “Retail-tainment” to bring in holiday shoppers.]
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